Magazine article Marketing

Services Helpline

Magazine article Marketing

Services Helpline

Article excerpt

Help's at hand

Q: We have been getting a lot of enquiries about our products and have been thinking of setting up a permanent helpline. How should we go about this and how much will it cost?

A: Helplines are set up and managed by agencies such as the Telephone Marketing Company on 020 8876 5556. Most helplines start with as few as two or three advisers and grow as the company expands.

The telephone operators require detailed knowledge, so thorough training is essential.

How much it costs depends on the number of advisers and the depth of their training. You can also try BCC Marketing Services on 0800 072 0069.

Or refer to Marketing's contact centre league tables (May 1) on Brand Republic (www.brandrepublic.com).

Gifted clients

Q: With Christmas not far off, people are beginning to expect seasonal gifts to land on their desks. So I thought it time to consider what to send out to our most respected clients. It needs to be rather special and extravagant. Do you have any suggestions?

A: We all enjoy receiving freebies and I'm sure your clients are expecting something good.

I suggest you give them something they can share with their colleagues or families.

If you send wine or food, a wider range of people get to share in the gift. There's always something that someone will want. Get in touch with Wines Select on 01483 427 520. It can source high-quality wines and champagnes, offering personalised packaging and, importantly, nationwide delivery.

If you would like to send something a little more specialised, speak to Chiltern Valley Wines on 01491 638 330. It offers English wines that have won trophies, awards and commendations in national and international competitions. Or try Cheese Gifts on 020 8767 6697.

Heaven scent

Q: Where can I find a company that supplies special scents for use at point of purchase? …

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