Magazine article Marketing

MARKETING MIX: Pen Portrait - Peter Shaw, Corporate Edge

Magazine article Marketing

MARKETING MIX: Pen Portrait - Peter Shaw, Corporate Edge

Article excerpt

Peter Shaw is a director of Corporate Edge, a brand, design and communications consultancy. He joined the outfit in 1992 and played a key part in the development and launch of the Nectar card last year.

This writing is so busy. It screams out at me 'go, go, go', so I am not at all surprised he chooses to ride his bicycle to work (all that simmering energy has to go somewhere, after all).

This guy has tons and tons of staying power as well - just look at all that connectiveness (most of us disconnect letters every now and again) - but mostly he just gets his head down and keeps on going regardless.

Here we have someone who adores a challenge, whether it's battling through traffic, pitting his wits against an opponent or just racing against the clock.

The dominant zone is the middle; in fact, it gets bigger and bigger the more he writes, which is a sure pointer not only to communication skills but also to the fact that he likes to talk. …

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