Magazine article Marketing

MARKETING MIX: Pen Portrait - Drew Thomson, Air Miles Travel Promotions

Magazine article Marketing

MARKETING MIX: Pen Portrait - Drew Thomson, Air Miles Travel Promotions

Article excerpt

Drew Thomson is managing director of Air Miles Travel Promotions and BA Miles. He joined British Airways in September 1995, taking up his position at the subsidiary Air Miles in 2000.

You don't need to be a graphologist to see the vitality and enthusiasm bubbling through this writing sample.

Here we have someone who is particularly adept at seeing the big picture.

This is no piffling man. Note the left slant suddenly switching to the right on the word 'winter', a feature frequently found in the writing of people who have just managed to get their current goal firmly in their sights.

I think this chap is on the homeward stretch of a project. Whatever he has been up to, he has certainly got the sweet smell of success in his nostrils now.

His public self (as portrayed by that almost illegible signature) is big, bold and so simplified that it has become a cipher rather than a name. …

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