Magazine article Newsweek

Music: Hymns for Hipsters

Magazine article Newsweek

Music: Hymns for Hipsters

Article excerpt

Byline: Bret Begun

Your band is the darling of the indie-rock world. How do you keep 'em loving you? Don't ask the Shins for career advice. After releasing 2001's "Oh, Inverted World," a mod-pop gem that made many critics' end-of-the-year lists, they let McDonald's use their melodically mesmerizing "New Slang" in a commercial. Then keyboardist Marty Crandall's girlfriend sported Shins wear on UPN's "America's Next Top Model." They're from Albuquerque, N.M., so maybe they never got that memo on cred maintenance. But it would be impossible to miss the ink in advance of their second effort, out Tuesday. It's so awaited, wrote hipster music site Pitchforkmedia.com, that when a track list was posted, a staffer "was overheard mumbling more than a few oh baby's while monopolizing the... bathroom." That's pressure, right? "When I recorded the first one," says singer James Mercer, "I was going on 30 and hadn't had any success. …

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