Magazine article Marketing

Nowt Much Grocer Than Banker

Magazine article Marketing

Nowt Much Grocer Than Banker

Article excerpt

Nowt much grocer than a banker

Mike Sommers' first carrer move was spurred from the heart rather than the mind.

A "heavy socialist" when he left university, Sommers thought the only place his conscience would allow him to work was the public sector.

But cornered as a systems analyst at the GPO, he soon redefined his ambitions.

It took him ten months to get out, by which time he had secured himself a position at J Walter Thompson.

Although he left the agency world in 1973, Sommers still finds a strong affinity with it. He has kept an "off the wall" approach to work that has made him stand out in a generally "rigid" clientside environment.

The first real break came when he took over from adman Paul Slaymaker as marketing director towards the end of his time at CPC.

Sommers' prospects at International Stores were thwarted by the Gateway takeover. Within a year he and most of the other directors had resigned.

"There was no professional management at Gateway," Sommers recalls, "nothing resembling marketing. …

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