Magazine article Marketing

MARKETING MIX: Pen Portrait - Iain Sanderson, Dynamo Marketing Group

Magazine article Marketing

MARKETING MIX: Pen Portrait - Iain Sanderson, Dynamo Marketing Group

Article excerpt

Iain Sanderson founded marketing agency Dynamo in 1990 and is now chairman of Dynamo Marketing Group. He is responsible for the company's development within parent group Incepta, and also plays a key role in the expansion of Incepta's marketing services division.

At first glance this sample looks rather 'bitty' and illegible - the cardinal sin. And closer examination reveals that it is. I've longed to say that about a few others, too.

The interesting point is that my words will be like the proverbial water off a duck's back as far as this writer is concerned. This is a 'reactor' - his immensely speedy mind leaps all over the place, leaving his writing hand far behind it. Give this man an idea and his mind will take it, run with it, dissect it, divide it, multiply it and ultimately transform it.

In fact, this man is a living catalyst. Such is the constancy of his drive he may well be a workaholic. Describing words include: independent, motivated, goal-oriented, durable, judgmental, spontaneous, analytical, critical and logical. …

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