Magazine article Folio: the Magazine for Magazine Management

Changing Channels at 'TV Guide'

Magazine article Folio: the Magazine for Magazine Management

Changing Channels at 'TV Guide'

Article excerpt

Byline: Critique by Maryjane Fahey, partner, Fahey O'Connor


TV Guide

Company: Gemstar-TVGuide International, Inc.

President, TV Guide Publishing Group: John Loughlin

Senior vp and publisher: Scott Crystal

Editor-in-chief: Michael Lafavore

Creative director: Doug Turshen

Mission: Says Loughlin: "The new TV Guide reflects the irreverent nature of television today, and provides clear, organized information to help people decide what to watch, when to watch, and how to watch."

TV Guide has cracked it! It has finally embraced the reason for its existence and has re-emerged as a guide - not a fussy mini magazine full of the soft entertainment content everyone else has - but as an obsessive and focused vehicle for TV lovers.

While I miss some of the "prettiness" of the older, highly crafted design, I am more than willing to forfeit it for a redesign that is more unapologetic about its mission.


The logo retains the fast-read identity of the original, but the Web-like button background box and cleaner characters give it a bolder, more modern presence.

Still, the generic-feeling cover lacks focus. I would love to see a more unique approach to flagging TV Guide's (now) remarkably efficient services, new columns, and reads.


I am not an avid television fan, but I was drawn into every page of the new guide due to the clean, no-nonsense approach. All points of entry are short, snappy, and direct. The writing, too, gets straight to the punch line.

The original body type was a small and annoyingly light, condensed sans serif print that was impossible to read. …

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