Magazine article Management Today

BRAINFOOD: Your Route to the Top - Free Thinking

Magazine article Management Today

BRAINFOOD: Your Route to the Top - Free Thinking

Article excerpt

Go for volume. The more ideas, the better. 'The best way to have good ideas is to have lots of ideas,' advised Nobel prize-winning chemist Linus Pauling.

Don't evaluate as you go along. Turning off your internal filters is one of the trickiest parts of creative thinking but one of the most essential.

Once you're on a roll, fresh ideas flow freely. Write all the ideas down as soon as you think of them. Otherwise, like a dream after you wake, they'll be lost for ever.

Make sure other people are up for the journey if you decide to include them in your free thinking, and that you all agree you won't criticise each other as you go along.

Spot the assumptions you make and then break them. Pricing in a restaurant doesn't have to be consistent but could be based on, say, the time of day or the popularity of the dish.

Be contrary. Look at your initial ideas and come up with as many opposites as you can. This is how life assurance that pays out when you're alive was invented, as was diagonal oil drilling. …

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