Magazine article Editor & Publisher

Gannett Aims for the Youth Vote

Magazine article Editor & Publisher

Gannett Aims for the Youth Vote

Article excerpt

Even as it launches a program to make its 99 local U.S. dailies more relevant to readers, Gannett Co. Inc. continues rolling out new papers aimed at young people who it acknowledges may have no use for a daily paper.

Gannett's corporate Web site is advertising openings to staff "soon-to- be launched weekly" pubs in Indianapolis, where its INtake is set to appear on Dec. 11; Cincinnati; Louisville, Ky.; and Palm Springs, Calif.

Monitoring this closely are publishers of alternative weeklies in Gannett markets, who started a listserv on the Association of Alternative Newsweeklies (AAN) Web site to trade information about the two such weeklies Gannett already publishes and their future brethren. While the existing papers may lack the "edge" of alt-weeklies, their advertising/distribution clout has put pressure on alt-weekly publishers in those markets.

AAN Executive Director Richard Karpel said despite Gannett's size, he's less concerned about its new pubs than with "competition from below -- hungry and ambitious 30-year-olds who have a vision for a new kind of newspaper and a passion to make it real. …

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