Magazine article Marketing

Travel Firms Unite for Sustainability

Magazine article Marketing

Travel Firms Unite for Sustainability

Article excerpt

Daniel Rogers reports from the annual ABTA Convention in Palma.

Sustainable tourism emerged as the stark theme of the 2003 ABTA Convention, the travel industry's annual conference, with the creation of a charity called The Travel Foundation.

Backed by three of the UK's biggest travel brands - TUI Thomson, Thomas Cook and First Choice - The Travel Foundation aims to raise more than pounds 1m a year to counter the exploitative effects of UK holiday-makers.

It is a sign that travel industry growth has resumed after the devastation of September 11, the Iraq war and SARS, and that there is growing concern about the impact of British tourism on poorer countries.

The Travel Foundation is a government-led initiative to bring the disparate travel bodies together and stimulate demand for 'local' products.

It was launched in Palma de Mallorca on Friday by Bill Rammell MP, undersecretary in the Foreign and Commonwealth Office.

Rammell said: 'Five million more Brits are now travelling each year than before September 11. …

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