Magazine article Marketing

A Sweet Tooth for Cadbury's

Magazine article Marketing

A Sweet Tooth for Cadbury's

Article excerpt

Lyn Hughes loved Cadbury chocolate so much, he joined the company.

And looking back, his pallate served him well, he says.

"It was a great way to start. After a vigorous 18-month training scheme I was put onto three powdered milk brands and each taught me a crucial marketing lesson."

Working on Marvel, a brand leader, "taught me classical big brand marketing," he says. "Pintsize was a new product launch, and Coffee Complement was a price-fighting brand designed to defend Marvel."

Having gleaned this knowledge, Hughes decided to move on.

"It's very important to get exposure to different company philosophies early on in your career," he says.

So he moved to Allied. "I was cold-called by a head hunting agency, and it came just at the right time. I was lucky to join as a brand manager on Gaymer's Olde English cider, which was just about to get TV advertising support for the first time in three years. …

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