Magazine article Marketing

Pizza Hut UK Boss Exits to Senior KFC Role in US

Magazine article Marketing

Pizza Hut UK Boss Exits to Senior KFC Role in US

Article excerpt

Pizza Hut's UK marketing director, James O'Reilly, is leaving to take up the role of vice-president, marketing, at KFC USA, leaving the restaurant chain searching for a top marketer.

O'Reilly joins fellow Yum! Restaurants chain KFC on December 1. He has been in his current role for three years, prior to which he was marketing director for the Caribbean and Latin America at Tricon Restaurants International, the former name for Yum! Restaurants.

During his time at Pizza Hut, O'Reilly has overseen product innovations such as the launch of the four-flavoured Quad pizza and the larger-sized Big New Yorker, designed for sharing, as well technological developments such as the company's 'oven-fresh' delivery system for takeaway pizzas.

He has also handled advertising campaigns through Abbott Mead Vickers BBDO, the most recent promoting a film-related tie-up with UGC and Cine UK.

O'Reilly signed off Pizza Hut's 2004 marketing plan prior to his departure.

It is understood that the brand will continue its strategy of targeting families next year. …

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