Magazine article Marketing

Ministry of Sound Rejigs Following Major Review

Magazine article Marketing

Ministry of Sound Rejigs Following Major Review

Article excerpt

Ministry of Sound is restructuring its business into three divisions in the wake of a brand review that has triggered the resignation of two senior executives and the axing of four sponsorship jobs.

The decision is expected to lead to a brand strategy involving the opening of retail outlets, as revealed by Marketing last month (October 16).

Ministry will adopt a boutique approach that will see it sell non-Ministry branded goods, including clothes. It has previously dabbled in retail with a short-lived shop in Covent Garden.

The six-month brand review was conducted by Enterprise IG. Brand and commercial director CM Harper and head of strategic partnerships Nick Whitehurst, who were involved in the review process, have resigned following the restructure. Replacements have yet to be appointed.

Three marketing positions, of unspecified seniority and scope, are being recruited for the three divisions: brand, international and marketing.

The brand division will focus on expanding the Ministry brand into commercial areas such as retail, product licensing, design and the Ministry web site. …

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