Magazine article Marketing

MEDIA: JD Sports Appoints JBCP for Customer Magazine

Magazine article Marketing

MEDIA: JD Sports Appoints JBCP for Customer Magazine

Article excerpt

JD Sports has appointed John Brown Citrus Publishing to launch a customer magazine, Tred, forming a key element in the chain's Christmas marketing programme.

The 68-page Tred will appear in JD stores from November 21 with a one million print run, and will be promoted as a poly-bagged supplement to the December issues of Maxim, B and Touch.

Tred will be given free to customers who purchase goods over a specified value, likely to be pounds 40, and will be sold to other customers with a cover price of pounds 1.50. It will add value with discount vouchers, including pounds 50 off Club 18-30 holidays, pounds 3 off videos and DVDs from Blackstar.co.uk and CDs priced pounds 7.99.

The magazine, aimed at 16- to 23-year-old men and women, will carry a mix of features on urban style and sports fashion, music and celebrities, along with vox pops of JD Sports customers and staff.

Tred is edited by David Roberts, who has previously worked on GQ and Nova. …

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