Magazine article Marketing

Services Helpline

Magazine article Marketing

Services Helpline

Article excerpt

On target

Q: We are a national organisation that would like to increase its membership. We need to target people better, but we need to know who, where and when. Is there a company that has lists of the upcoming year's coming events and can identify possible opportunities?

A: It can be extremely difficult to keep membership numbers constant, let alone on the up, and creating ways to do this can be time-consuming.

Foresight (020 7440 8547) offers a service that identifies opportunities based on future events. It provides companies with events and contact information to enable them to identify marketing and promotional opportunities.

It has a database of events up to five years in advance, covering a wide range of categories.

Tranquil travel

Q: We have organised our own travel arrangements for the past few years, but feel it's time we had somebody do it for us. Are there companies that can provide this service?

A: In-house travel arrangements are all well and good when there's only a few to arrange for, but when numbers start to increase it may be worthwhile getting specialist help.

Capable Travel (020 7489 8787) provides a full range of business travel management services to offer customers the best value from their budget.

Also try Fairs Fare on 020 8799 3355.

Right impression

Q: We need to conduct an ad campaign, but because we have a limited budget, we need to be sure that the campaign makes the right impression with the right people. …

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