Magazine article Marketing

MARKETING MIX: Doghouse for Ann Summers

Magazine article Marketing

MARKETING MIX: Doghouse for Ann Summers

Article excerpt

'Sex brand gets hard time from dog lovers'. It may sound like the strapline for a dodgy porn film, but in fact last week's headline referred to a spat between sex shop chain Ann Summers and canine welfare charity Dogs Trust.

The altercation was over the supposed abuse of the latter's slogan 'A dog is for life, not just for Christmas'.

Ann Summers adapted the line to promote its Rampant Rabbit vibrator - 'A Rabbit is for life not just for Christmas' - and the charity formerly known as the National Canine Defence League was not happy.

It issued the following statement: 'Dogs Trust is currently in positive negotiations with Ann Summers (and several other companies) to rectify the infringement of our trademark during recent advertising campaigns. Anyone who infringes the Dogs Trust trademark will be asked to offer substantial help to animal welfare in some way or will be faced with legal action.'

Mix spoke to Ann Summers head of marketing Gordon Lee, who confirmed that 'positive negotiations' are indeed under way. …

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