Magazine article Marketing

ITV Adjudicator Given Wary Welcome

Magazine article Marketing

ITV Adjudicator Given Wary Welcome

Article excerpt

The appointment of former Starcom Motive vice-chairman David Connolly as Ofcom's adjudicator on ITV trading has been welcomed by the ad community.

However, there is widespread alarm at the brevity of his notice period, which could see him return to a media agency armed with a wealth of sensitive competitive information within six months.

Connolly takes up a two-year contract on a salary of pounds 100,000 from December 1, but his notice period is only six months or one TV trading season, whichever is longer.

The role of adjudicator, key to the success of the controversial Contract Rights Renewal remedy, will provide Connolly with the widest knowledge of agencies' and individual advertisers' TV trading secrets and contracts. He is therefore likely to become a poaching target in the future for agencies seeking a competitive advantage.

GlaxoSmithKline advertising director Andy Bolden said six months was far too short a time to allow Connolly back into the trading arena, add-ing: 'His knowledge will be greater than all the media auditors combined'. …

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