Magazine article Marketing

O2 to Decentralise Marketing Activity

Magazine article Marketing

O2 to Decentralise Marketing Activity

Article excerpt

O2 is disbanding its central marketing division and returning all marketing responsibility to its three territories: the UK, Germany and Ireland.

Parent company mm O2 is to close the mobile phone network's office in Hammersmith, London, which has housed the central marketing team, product teams and some support functions of the group, including HR and legal.

The closure is likely to lead to up to 200 redundancies and will save up to pounds 45m each year. O2 is going through a consultation process with its staff.

It is not known how many marketers will be affected by the redundancies, although O2 has confirmed that it will not replace Will Harris, its former vice-president of brand marketing, who last week joined the Conservative Party as marketing director.

He is expected to continue to work on a consultancy basis for O2 in the short-term.

The future of Anna Russell, O2 's head of brand, who took on Harris' responsibilities when he went on his six-month sabbatical in June (Marketing June 19), is also unclear, but it is thought that she has been offered a senior UK role. …

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