Magazine article Marketing

MEDIA: The Times to Weigh Up Scrapping Broadsheet

Magazine article Marketing

MEDIA: The Times to Weigh Up Scrapping Broadsheet

Article excerpt

The Times has refused to rule out the possibility that it will convert completely to a tabloid format, following confirmation that it is to experiment with a tabloid version within the M25 corridor. If successful, the trial could lead to the biggest revolution at the paper since its launch in 1788.

The confirmation of a tabloid experiment came two weeks after it was revealed exclusively in Marketing (November 13).

But Times Newspapers managing director Clive Milner said readers would decide whether The Times would go fully tabloid.

'We won't force it, but if the market wants it, then so be it,' he said. 'The Times already has eight tabloid sections, which no one would have imagined a few years ago.'

Milner did not rule out the prospect that advertisers might be compensated for the reduction in page size.

'We are not operating a separate rate card, but we will come back to advertisers at the earliest opportunity to talk about the value we are offering. …

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