Magazine article Marketing

MARKETING MIX: Pen Portrait - Simon Andrews, DLKW Dialogue

Magazine article Marketing

MARKETING MIX: Pen Portrait - Simon Andrews, DLKW Dialogue

Article excerpt

Simon Andrews is chairman and managing partner of DLKW Dialogue. After starting out at Young & Rubicam, he moved on to Ogilvy & Mather. He was one of three partners to launch Modem Media in 1996, before joining DLKW and working on the launch of DLKW Dialogue.

I must confess that this writing sample has driven me batty. On the one hand I like this writer so much that I have a distinct urge to knit him a woolly: he is warm, generous and a real sweetie.

On the other hand, trying to assess writing that looks like the ravings of a demented flea makes me want to give him a good shake. He wrote this sample because he had to provide a writing sample, not because he was trying to communicate. Grrrr.

Fortunately for him, he's safe on both counts because I haven't the the faintest idea who or where he is.

He is definitely creative. His mind jumps all over the place all the time. He'll see potential that others interpret as dead ends (and he'll be right). …

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