Magazine article The Christian Century

Reuters Nixes, Then OKs Methodist Sign

Magazine article The Christian Century

Reuters Nixes, Then OKs Methodist Sign

Article excerpt

A $30,000 deal to bring the United Methodists' "open hearts, open minds, open doors" ad campaign to the heart of New York's Times Square was signed, then rejected because of the 30-second video's religious content. Reuters, the media giant, said it has a policy against showing political and religious messages (as well as pornographic, libelous or misleading ones) on its building's 28-story electronic billboard.

Church officials blasted Reuters for displaying ads for beer but rejecting messages about how people "call bring order and peace to their lives."

But then Reuters had a change of mind.

Responding to Methodist charges that the policy was arbitrary and unfair, Reuters CEO Thomas H. Glocer said in a letter October 28 to Larry Hollon, who heads the denomination's communications agency, that he agrees that the church should have "the same access to commercial space as any other organization." Glocer also indicated that Reuters would move toward allowing other religious bodies to advertise on its billboard "subject to certain limitations. …

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