Magazine article Editor & Publisher

A POLL MODEL FOR COMICS SECTIONS? Michigan Newspaper Plans an Unusually Massive Survey

Magazine article Editor & Publisher

A POLL MODEL FOR COMICS SECTIONS? Michigan Newspaper Plans an Unusually Massive Survey

Article excerpt

There are comics polls, and then there are comics polls. The latter is what The Grand Rapids (Mich.) Press is conducting this Sunday, Dec. 7. The Press will publish a 12-page section featuring two or three samples of 73 different comics -- 33 of which the newspaper now carries, and 40 of which it doesn't. There will also be an accompanying intro describing each of the 73 cartoon features.

Press Editor Mike Lloyd said most surveys list the names of comics without giving samples or a content description. "That automatically gives incredible weight to the incumbents," he noted.

The special broadsheet section will include a ballot readers can use to select their 10 favorites. People can also make their picks on the newspaper's Web site, with safeguards in place to restrict participation to the paper's circulation area and prevent repeat voting.

But comic samples won't be on the site -- meaning non-subscribers might buy the paper to vote. Lloyd expects a rise in single-copy sales that day; the paper's usual Sunday circulation is 192,343, according to the latest FAS-FAX figures.

Lloyd -- who couldn't say how much the survey effort would cost -- said the Press is promoting the poll with in-paper ads, rack cards, and radio spots. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.