Magazine article Marketing

Post Office Set for Ad Boycott of MoS

Magazine article Marketing

Post Office Set for Ad Boycott of MoS

Article excerpt

The Post Office is refusing to buy advertising space in The Mail on Sunday for a pounds 10m marketing blitz because of the newspaper's campaign against the closure of rural Post Office branches.

The UK's largest retail network, which currently numbers 16,500 outlets, unveils its biggest brand campaign to date on December 27, with ads positioning the Post Office as an enabling force that allows consumers to accomplish life's mundane tasks.

A source told Marketing the campaign's press element would not include The Mail on Sunday, which has run a series of articles on the impact of Post Office branch closures on rural communities.

The pounds 10m activity includes TV, radio, press, in-branch and online material, created by Publicis, Joshua and Publicis Dialog. Media is by Carat.

The creative centres on a colony of computer-generated ants interacting with Post Office customers. TV spots focuses on the travel, motoring and banking products accessible through the network. …

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