Magazine article Marketing

MARKETING MIX: Pen Portrait - Paul Woolf, Cramm Francis Woolf

Magazine article Marketing

MARKETING MIX: Pen Portrait - Paul Woolf, Cramm Francis Woolf

Article excerpt

Paul Woolf is chief executive and managing director of Cramm Francis Woolf. He began his career in Chicago with WRA Marketing Services before moving to O&M Promotional Campaigns in London as a board director. He left in 1993 to set up his own agency.

What an interesting and original individual. He is sensitive, quick-witted, fastidious, critical, creative, observant, intuitive and very bright.

You can expect this writer's ideas to be very personal and inventive.

He tends to think in concepts and is a speculative thinker, original and inspirational. But when faced by criticism, he may encounter problems.

He forms strong likes and dislikes on the basis of his intuition, about which he will usually be right. He is also fiercely goal-minded.

Detail-conscious in the extreme, he won't miss a trick. Independent in thought and action, he has no need to try to be 'different', he just is.

Kevin Allen, planning director at Cramm Francis Woolf, says:

'Shrinking violets and people who want a quiet life need not apply' succinctly supports this portrait. …

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