Magazine article Marketing

BT Sets Up Share Shops with Nominated Firms

Magazine article Marketing

BT Sets Up Share Shops with Nominated Firms

Article excerpt

BT sets up share shops with nominated firms

The world's biggest share marketing drive this autumn will tempt 20 million UK households to become customers of Government-inspired share shops.

Consumers will get discounts on commission if they buy shares for the second stage of the British Telecom (BT) privatisation through eight nominated "shops" - Barclays, Lloyds, Midland, NatWest, Bank of Scotland, Sharelink, Abbey National and the Norwich & Peterborough Building Society.

And as the Government's "preferred" outlets the eight will get the benefit of free advertising when it mailshots BT's 20 million customers in November.

Treasury minister Francis Maude hailed the scheme as "a milestone" this week - but instantly Labour accused the Government of subsidising the scheme by paying for the direct mailing.

Maude sees the new high street share shop system as the key to expanding the UK's 11 million shareholders, most of whom hold only privatisation shares. Shadow treasury spokeswoman Marjorie Mowlam says the Tories are "flogging a dead horse". …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.