Magazine article Marketing

Seeking That Elusive Job

Magazine article Marketing

Seeking That Elusive Job

Article excerpt

Seeking that elusive job

Peter Shaw (pseudonym), a marketing manager with ten years' experience, was made redundant in January.

"I knew it was coming," he says, "but it was still a great shock."

He reacted by dealing with the practicalities. He told the bank manager and the mortgage company about his situation and re-negotiated the mortgage repayments. He talked with a friend who had been made redundant and who provided the names of recruitment consultants. Finally, he contacted all his colleagues in the marketing service companies he had employed to start talking about other job possibilities.

Eight months and 60 job applications later, Shaw is still unemployed, though he has had two offers and done some freelancing work. "I'm hopeful that the job offer I want will come through soon," he says.

Shaw is among a growing number of marketers who are coping with unemployment. In the past year, the Chartered Institute of Marketing (CIM) has seen its register of out-of-work marketers rise from 100 to 600. NABS (the National Advertising Benevolent Society) now has 900 unemployed people on its books compared to 300 a year ago. "It was considered high, even then," says director Denise Larkin.

The common reactions to redundancy are, says Larkin, "shock, tears and drama followed by anger."

There are a number of agencies redundant marketers can turn to. NABS offers a free help-line and counselling service to those in advertising, marketing and associated industries. The CIM has a redundancy service for members, with a help-pack and regular job newsletter (see "ISSUES: REDUNDANCY"). The Marketing Society hopes that its redundancy advice package for members will be in place within a month. The lucky few from paternalistic companies may be offered the services of outplacement consultants who will counsel them through the emotional and practical issues of dealing with redundany and finding a job.

One glimmer of hope is that attitudes are changing.

"During good times, though you might wonder why they'd been dismissed and that would be a question which was asked at the interview," says an ICI spokesperson. "We're in the middle of a recession and this time with everyone being so badly hit there's no stigma attached to being made redundant. …

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