Magazine article Economic Review

Master Automobile Seats

Magazine article Economic Review

Master Automobile Seats

Article excerpt

Master Automobile Seats

MASTER Enterprises (Pvt.) Limited are pioneers in the foam industry. Their story begins in 1963, when in technical collaboration with BAYER of Germany, MOLTYFOAM was introduced in Pakistan successfully. Since then, foam has replaced the orthodox jute and cotton stuffed mattresses, cushions and automobile seats.

MASTER showed the market just how versatile an item of daily comfort, foam can be. Today with almost three decades of experience, international award and numerous innovations under their belt, MASTER produces high quality moulded foam seats to cater to the automobile sector. This technology was developed using totally imported components, as in steel sheets for the basic seat framework and put together under foreign expertise, using the best materials possible. Seats made by MASTER fill in essential requirements of the local markets, saving the nation valuable foreign exchange. From car, van and pick-up. Seats to tractor, truck and bus seats and seats for motorcycles and bicycles, along with their crush pads, MASTER's technology, especially developed for the automotive seat industry, covers all aspects of manufacturing, in house: The polyurethane moulded foam, the complete metal framework of the seat, designed to international standards and the PVC artificial leather for upholstery. The research and development has successfully designed and produced specialized seats for the bicycle industry using integral skin technology. This is an advanced process in which the support foam and covering are moulded together in one move.

The resulting product is far superior in quality and durability than previously used manufacturing techniques. …

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