Magazine article Management Today

BRAIN FOOD: Decisions - Chris Moss, the Number 118 118

Magazine article Management Today

BRAIN FOOD: Decisions - Chris Moss, the Number 118 118

Article excerpt

MY BEST ...

Taking on the role of chief executive at 118. After launching Orange, I set up my own marketing and communications agency and I loved it. I'd been running that and working on the 118 account for about nine months, helping to shape and create it, and they kept trying to persuade me to become CEO. I wasn't really interested - I thought it would be like working for a slightly dull directory enquiries agency, and I was happy running my own business.

The turning point came when I gave a brand presentation for 118. I was arguing how it could be an exciting business that extended beyond directory enquiries, when I realised that I had started to believe my own argument and that I actually felt quite passionate about the business. I'd sort of said yes without realising it. Since then, I've worked a seven-day week, including working across time zones when I'm travelling, but the adrenalin keeps you going. In previous jobs, I've stepped down a bit too early. This time, I'm going to see it through for longer. The past year alone has been the most amazing fun.

MY WORST ...

I once managed to send out about 60,000 bomb hoaxes by accident. …

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