Magazine article Marketing

MARKETING MIX: Pen Portrait - Reg Starkey, Millennium

Magazine article Marketing

MARKETING MIX: Pen Portrait - Reg Starkey, Millennium

Article excerpt

Reg Starkey is creative director of Millennium and a former president of the Creative Circle. For the past year, he has been working on a book entitled Samples of One - a celebration of change in advertising over 40 years, based on the views of celebrities and leading marketers.

Big writing, no margins, right slant and wide spaces between the words equals a larger than life personality. This is someone who really fills their space, talks a lot and has a penchant for getting their own way.

Future and goal-oriented, he has an ardent, enthusiastic, emotional and generous nature. This is one guy that no one overlooks or forgets. And yes, he is a creative - he would have to be, given his imagination, which is alive and kicking 101% of the time.

Such a powerful personality will provoke strong reactions, but he is an adept and highly persuasive communicator, able to bring people around to his way of thinking without too much effort. …

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