Magazine article Marketing

OPINION: Personal Video Recorders Are a Winner, So Advertisers Beware

Magazine article Marketing

OPINION: Personal Video Recorders Are a Winner, So Advertisers Beware

Article excerpt

It's confession time. For several years I have expressed a positive opinion on personal video recorders, without having had one of my own.

Of course, it is possible to form a coherent opinion without extensive hands-on experience, based simply on the idea and a demonstration. The world would be a much less amusing place if politicians were expected to have actually seen a TV programme before condemning it.

And many of those slating the wretched, facile generaliser Robert Kilroy-Silk have not felt the need to read his Sunday Express article - first or second time around - before wanting to see him dragged off to the stocks. But it helps when opinions are based on first-hand knowledge, rather than abstractions.

Anyway, it has happened: the PVR has been purchased - albeit a cheap, refurbished one - and it is love at first sight.

At the moment, the subscription charge for Sky+ has been abandoned only for those already paying for more than one Sky premium channel. But previous barriers to acceptance had been a touch dogmatic. Freebie offers were turned away on the grounds that you can really only assess the relative usefulness of a device if you have paid for it yourself. And it seemed a bad deal to have to pay a pounds 10 monthly subscription to manipulate programmes already paid for, on top of the cost of the equipment. But they always seemed a really good idea - now I know they are.

Gone for ever are the humiliating days of having to ask reluctant children to video programmes. …

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