Magazine article Marketing

CAREERS: Company CV - Nikon UK

Magazine article Marketing

CAREERS: Company CV - Nikon UK

Article excerpt

Nikon UK is a wholly-owned subsidiary of the Japanese Nikon Corporation.

Globally, Nikon competes in four main areas: precision equipment, imaging products, instruments and other services.

The UK business comes under the imaging division and specialises in the development, manufacture and sale of silver halide cameras, digital cameras, interchangeable camera lenses, photographic accessories and film scanners.

The company's core business is the import and sales of cameras, microscopes and measuring instruments.

Nikon was established in 1917 in Tokyo, when three optical manufacturers merged to form Nippon Kogaku KK. In 1949, Nikon gained stock-exchange listings on both the Tokyo and Osaka exchanges. Nikon was established in the UK in 1979.

In addition to its UK operations, Nikon has divisions operating in Canada, the US, Holland, Germany, Italy, Switzerland, Hungary, France, the Czech Republic, Hong Kong, Korea, Thailand, Taiwan and Singapore.

In February last year, Nikon appointed AKQA to develop a web site and digital campaign for its Nikon Coolpix SQ digital camera. The European campaign was followed by above-the-line work from BMP DDB.

It also launched a pounds 3m door-drop campaign, through SMP, to promote its range of digital cameras. The activity, 'Coolpix Adventure', offered consumers the chance to win prizes totalling pounds 2.5m and used data capture to create its first consumer database.

In June, Nikon announced it was launching another Coolpix SQ camera across Europe, with the help of an interactive web site produced by AKQA and an above-the-line campaign also by BMP DDB based on the theme of 'A different point of view'. …

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