Magazine article Marketing

Vauxhall Picks UK Boss to Fight Ford

Magazine article Marketing

Vauxhall Picks UK Boss to Fight Ford

Article excerpt

Vauxhall, Britain's second-biggest-selling car brand, has appointed Andy Gilson as its top UK marketer, as it seeks to overtake troubled market leader Ford.

Gilson, who is currently retail sales director, has been handed the role of marketing director following the promotion of Dean Barrett to a European role at parent General Motors Europe. Gilson will report to Vauxhall's executive director of sales, marketing and aftersales, Bill Parfitt.

Gilson will manage a marketing budget of pounds 61m (Nielsen Media Research) and oversee Vauxhall's roster agencies, Delaney Lund Knox Warren and Lowe.

The two are currently pitching to launch the latest Tigra sports car.

He will also play a key role in fulfilling Vauxhall's aim to knock Ford from its position as the UK's bestselling brand.

The signs suggest it is well-placed to do so. Last year, Ford's UK sales dropped by 5.46% and its market share fell from 15.6% to 14.7%. By contrast, Vauxhall sales grew by 2. …

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