Magazine article Marketing

MARKETING MIX: Pen Portrait - Jeremy Taylor, Langham Works

Magazine article Marketing

MARKETING MIX: Pen Portrait - Jeremy Taylor, Langham Works

Article excerpt

Jeremy Taylor is founding partner of direct marketing agency Langham Works. He has more than 20 years' agency experience, including nine years at Tequila UK, where he became managing partner.

I went through this sample word by word, fruitlessly looking for a break between letters . Very few people connect every letter of every word. This dedication shouts 'I've started so I will finish' - and he does. Most writers disconnect letters to avoid what are seen as unnecessary pen strokes, but not this chap.

The word that best describes his attitude is focused. What he focuses on lies in two areas: one comprises opportunity concepts, aspirations, perceptions, and goals; the other, security, objectivity, organisation, and making things happen. It is an unusual combination and points to an interesting personality.

He has a wealth of energy, and if you need an idea or to know whether something will work, look no further. …

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