Magazine article International Trade Forum

E-Distribution Pays off for Philippine Delicacies Firm

Magazine article International Trade Forum

E-Distribution Pays off for Philippine Delicacies Firm

Article excerpt

Pinoydelikasi.com is the first Filipino online delicacies store. It was established in 1999 to meet the demand for exotic foods and specialty items from Filipinos living outside main cities and in expatriate communities around the world.

The company needed to coordinate incoming supply chains and outgoing distribution to customers.

The case of Pinoydelikasi's fresh fish suppliers is a good illustration of the challenges in running such a business, and how applying technology can overcome them. Fishermen supplying fish to the company are mostly located on Bantayan Island, where communication is limited to the village's single telephone operator. To make an order, Pinoy would call the operator, request to speak to a particular fisherman and hang up while the operator tried to locate the fisherman and bring him to the phone. To address this inefficient system and satisfy sales opportunities, Pinoy offered the fishermen subsidized mobile telephones to expedite order placements. With the increased sales, fishermen could afford to invest in the technology, creating a "virtuous circle".

By improving processing and delivery time, lowering its costs, and serving its customers better, the company went on to enjoy considerable success. …

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