Magazine article Marketing

MARKETING MIX: Pen Portrait - Mark Fosbueary, Fenix

Magazine article Marketing

MARKETING MIX: Pen Portrait - Mark Fosbueary, Fenix

Article excerpt

Mark Fosbueary is managing partner of multi-discipline communications agency Fenix. He co-founded the company in 2002, a few months after leaving the Mustard/Mosaic agency, where he was a partner.

If I was selecting a font to be used in an ad for a product that I wanted to portray as 'thrusting, precise, hard-working and fast', then this style would certainly be in the running.

This writer monitors his own output as a matter of course, so I would not advise you to offer unrequested criticism that hasn't been carefully thought through.

His critical faculties are very sharp indeed and - tut, tut, he doesn't even dot his 'i's.

If you want someone to give you an overview of what will and will not work (not forgetting, why) then you have just found him.

When he is excited about a project everyone soon knows about it.

His optimism will always be fierce and infectious and when he thinks something has gone 'off the boil', everyone ends up knowing about that too. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.