Magazine article ADWEEK

Guard These Ads with Your Life: Fatburger and Mayo Are Forced into the Crime-Fighting Business

Magazine article ADWEEK

Guard These Ads with Your Life: Fatburger and Mayo Are Forced into the Crime-Fighting Business

Article excerpt

The folks at Fatburger don't have a lot of money to spend on ads. An outdoor ad here, a radio spot there--a little has to go a long way for the 50-store burger chain. Perhaps that's why they felt such indigestion when they realized that certain "fans" were helping themselves to more than free drink refills and extra ketchup.

A bus shelter ad in Chatsworth, Calif., that read, "Do you really think that man clawed his way to the top of the food chain to eat soy?" recently caught the eye of one hamburglar, who absconded with the poster. A similar crime occurred on the Las Vegas Strip, where thieves made off with a double-sided board that proclaimed, "Losing your money is a lot easier on a full stomach," on one side, and "Gambling, showgirls and Fatburger (Is this a great town or what?)" on the other.

Not ones to take such disrespect lying down, Fatburger and its shops, Mayo Advertising (is that a great fastfood agency name or what? …

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