Magazine article Marketing

MARKETING MIX: Pen Portrait - Charlotte Harper, Travelocity

Magazine article Marketing

MARKETING MIX: Pen Portrait - Charlotte Harper, Travelocity

Article excerpt

Charlotte Harper has been marketing director at online travel agent Travelocity for the past 18 months. She has previously had stints as brand director at O2 and marketing controller at Sky.

When I traced this writing, which I always do when beginning an analysis, I soon discovered that this is a woman whose pen moves in mysterious ways.

She could be a left-hander but even so, her writing contains many unusual and contradictory features that make it very different. And as handwriting is, in effect, 'brain' writing this led me to conclude that this is a very 'different' writer.

Look at the first letters of her words - some of them have exaggerated and distinctive run- up strokes while others do not.

My conclusion is that this writer approaches each situation without prejudice or preconception, judging it according to her own view of what it merits. Look at 'hours' - the word begins traditionally, but as she approached the letter 'r', her pen rebelled against all the rules of writing and went off on its own course to complete the 's' entirely in its own fashion. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.