Magazine article Marketing

OPINION: Bankers Have Their Place - but It Surely Isn't at ITV's Top Table

Magazine article Marketing

OPINION: Bankers Have Their Place - but It Surely Isn't at ITV's Top Table

Article excerpt

Before the week is out Sir Peter Burt, former chief executive of Bank of Scotland, could be the first chairman of ITV plc.

There is a chance that the other name on the shortlist, John Gardiner, chairman of Tesco, could make it. But the fact that Charles Allen, chief executive of ITV, is a non-executive director of the supermarket chain will surely count against Gardiner. The two know each other and have worked together. This link might upset the silent assassins in the City.

If Sir Peter gets the nod, it will be the purest kind of corporate appointment. A member of the High Constables and Guard of Honour of Holyrood House in Edinburgh, he appears to be completely untainted by any experience of the media. He has worked at the Bank of Scotland since 1975. Tesco is at least a little closer to the world of television and Gardiner has worked on the Lex column of the Financial Times.

There is no reason why a banker or the chairman of a supermarket chain cannot be a perfectly sensible choice to head a commercial broadcaster.

A large part of the ITV role will involve representing the company to the City, the government and regulators. The chairman does not have to be a fan of Coronation Street, although it would help to have heard of it.

It's just that there have been a few odd decisions lately. Staff at Channel 4 are still rubbing their eyes in disbelief at the arrival of Luke Johnson as their chairman. Johnson, an investor and restaurateur, would never have dreamed of applying for the job until he was approached. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.