Magazine article Marketing

Services Helpline

Magazine article Marketing

Services Helpline

Article excerpt

Model citizens

Q: We are exhibiting sporting equipment at an event during the summer and would like to know the name of a modelling agency that can help draw attention to our stand.

A: The use of bikini-clad blondes draped over car bonnets was an exhibition cliche in the 70s. But even now models can help your product get noticed.

Lizard Productions (020 8772 9040) provides models in costume for trade and consumer shows, sporting events, road-shows and corporate launches.

The company has staff all over the country, but the majority of its models are based in London. You should also try Spokesmodels on 020 7610 9966.

Break barriers

Q: Can you recommend an agency that will translate our publicity material and web site into foreign languages?

A: Although translators can take the words you want to communicate and turn them into the language of your choice, making sure that what you're trying to get across is totally understood is a great deal more difficult.

Interpreting the meaning and subtlety behind those words and reflecting your business is a task that only the best translators can perform. Speak to UPS Translations (020 7837 8300).

Incentive source

Q: We are planning a promotional campaign that uses an incentive, but are not sure what form this should take. Can you recommend any marketing companies that specialise in this?

A: Premium promotions are a specialised activity. You must find a company that can guide you through the complexities of designing a campaign. Besides handing the supply and fulfilment logistics, they can also help you come up with design ideas that will attract attention.

The Red Agency (0871 230 7999) and Capital Event Marketing (01932 561 562) can help you in this regard. You can also get useful advice from agencies that specialise in sourcing, such as Gold Leaf (020 8517 6222) and Marketing In Mind (01372 463 000). …

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