Magazine article Marketing

MARKETING MIX: Pen Portrait - Jane Wiley, Autoglass

Magazine article Marketing

MARKETING MIX: Pen Portrait - Jane Wiley, Autoglass

Article excerpt

Jane Wiley is marketing director at Autoglass, the vehicle glass repair and replacement company. She joined the company in June 2002 from AXA PPP Healthcare.

The subject didn't give me much writing to play with, but what she gave was a delight. This loopy right-slanted style usually has links to the other side of the Atlantic, or at least to a related style of teaching.

Writing is a form of communication and this writer's style is easy, fluent and detail-conscious.

It can also be described as body language encapsulated on the page and this sample moves with easy confidence, tinged with impatience to reach the end of the journey.

Most people favour either beginnings or endings, but this writer does not lean either way. She pays close attention to setting up a project and, unusually for a good starter, will maintain her interest and impetus all the way to the end.

She has a well-honed desire and the ability to oversee projects to completion. …

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