Magazine article Marketing

Marketer Quits Atari as Game Boy Row Continues

Magazine article Marketing

Marketer Quits Atari as Game Boy Row Continues

Article excerpt

Marketer quits Atari as Game Boy row continues

Computer and video game maker Atari has lost its marketing manager as it prepares for a vital 3m [pounds] autumn sales push.

Peter Staddon has quit in a surprise move to computer supplier RML. His position is not being filled. Atari managing director Bob Gleadow has instead appointed two product managers to handle the Lynx hand-held video game and the ST range of home computers.

Matthew Brown will handle Lynx and Darryl Still the ST range.

Gleadow says Staddon's departure will not affect Atari's Christmas marketing plans which were already in place. He adds that he will fill the vacant marketing manager position "sometime next year".

Staddon hit the headlines earlier this year when he made the startling claim that Nintendo's portable Game Boy was doomed because it had a black and white screen. The Lynx and Sega's Game Gear screens are colour.

"It will struggle along on the back of the Nintendo name until Christmas and then disappear," he said. …

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