Magazine article Marketing

Bounty Enjoys the Taste of Success, While Yorkie Keeps on Trucking

Magazine article Marketing

Bounty Enjoys the Taste of Success, While Yorkie Keeps on Trucking

Article excerpt

Bounty enjoys the taste of success, while Yorkie keeps on trucking

Awareness of chocolate bar advertising seems to have melted away this year. All but four of the entrants in this week's table have seen percentage recalls plummet despite increases in ad spending across most brands.

One of the few to see awareness jump -- by 5% -- is Mars' Bounty which moves up into the top slot from number two. In the year to June, spend on the brand rose to 3.2m [pounds] from 2.2m [pounds] (Media Register).

Perhaps the original countline is benefiting from the 1.1m [pounds] pumped into the Bounty Ice Cream Bar. But sister brand Mars Bar received 5.8m [pounds] in support, compared with 3.3m [pounds] in the same period last year, and another 3.2m [pounds] on the ice-cream version. Still recall dropped to 30% from 42%.

Cadbury's Crunchie jumps from seventh place to number two, boosted by Colman RSCG's first campaign for the brand. …

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