Magazine article Management Today

BRAINFOOD: Your Route to the Top - Think Afresh

Magazine article Management Today

BRAINFOOD: Your Route to the Top - Think Afresh

Article excerpt

Identify your assumptions. The most frequent block to creative thinking is the boundaries we create in our mind before we start. Appraisals don't have to be done by bosses; presentations can be delivered without slides.

Allow time. When we rush, we usually end up with solutions that are variations on our standard ideas. Thinking creatively is very different from normal thinking, and we need to allow space to make this happen.

Write down all your ideas. What seems insane at the time may make more sense with further thinking. Trying to remember ideas takes up mental energy that should be devoted to creativity.

Don't linger on your favourite ideas. Once they have been recorded, forget them. They can be resuscitated later.

You don't need to provide a solution. If you always come up with an answer, you are almost certainly not thinking creatively enough. Finding a fresh solution means really stretching your creative muscles.

Pick up the pace. …

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