Magazine article Editor & Publisher

Merger Miracle

Magazine article Editor & Publisher

Merger Miracle

Article excerpt

Merger miracle

If it isn't a miracle, it is close to it.

Nine months after the first announcement of plans to merge all the newspaper associations involved with sales and promotion of advertising and circulation (E&P, Jan. 26, Page 15), a transition plan has been worked out and approved by all groups involved. It has been less than six months since the proposal was thoroughly aired at the American Newspaper Publishers Association meeting in Vancouver.

This restructuring of the newspaper industry's national sales efforts into one organization called the Newspaper Marketing Association was accomplished largely through the efforts of a group of top marketing directors who became known as the "Gang of Six."

The original proposal was met with skepticism and criticism from officials of some of the groups to be affected. The "Gang of Six" performed a monumental task of steering these groups so successfully down a difficult road full of potholes that the plan was approved without dissent at a meeting of Newspaper Advertising Bureau board of directors at which all parties were represented. …

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