Magazine article Marketing

BT Rejigs Ad Team in Brand Overhaul

Magazine article Marketing

BT Rejigs Ad Team in Brand Overhaul

Article excerpt

BT is overhauling the management of its pounds 100m ad agency roster as it paves the way for the first umbrella advertising theme since the 90s.

The restructure has been sparked by the departure of Catherine Kehoe, head of marketing and communications, who had responsibility for the management of all of BT's advertising agencies. Kehoe has been given the new role of head of strategy and marketing for BT Business.

Amanda Mackenzie, BT's director of marketing services, told Marketing that she was in the process of bringing in several marketers and that BT would also be reviewing how to manage its agency roster.

'We already have a very strong team, but we are going to be recruiting and we are looking at all options as part of a wider restructure,' she said.

The decision comes in the same week that BT handed the pounds 12m advertising business for its BT Yahoo! broadband and dial-up joint venture to Fallon London. …

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