Magazine article Marketing

MARKETING MIX: Pen Portrait - Ross Urquhart, RPM

Magazine article Marketing

MARKETING MIX: Pen Portrait - Ross Urquhart, RPM

Article excerpt

Ross Urquhart is managing director of brand experience agency RPM, twice named Field Marketing Agency of the Year by Marketing (2001 and 2003). Prior to founding RPM in 1993, he worked at ZGC.

This small block of writing was placed in the middle of a vast sheet of paper. The surrounding white space framed the writing to perfection; a sure-fire indication that he knows a lot about timing and placement - and how to catch and hold attention.

He's not a natural extrovert. This is not due to inherent shyness, but to his belief that 'performing' should be for a reason. When he chooses to act a part he can do it to perfection.

His fast aesthetic printing -the Greek 'e's for example - reflects his manual dexterity and the level of his creative thinking. He is very bright, he doesn't suffer fools gladly and doesn't follow anyone else's lead.

He has a very probing mind. Searching for answers is a constant preoccupation.

He places great emphasis upon the quality of reason. …

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