Magazine article Marketing

It's Just a Gas at the Top of the Chart, as Vax Sucks Advantage from Rivals

Magazine article Marketing

It's Just a Gas at the Top of the Chart, as Vax Sucks Advantage from Rivals

Article excerpt

It's just a Gas at the top of the chart, as Vax sucks advantage from rivals

Top advertiser this week is British Gas and looking soon to become World Gas. Impressed by this new strategy? Seventy-one percent of our respondents were impressed enough to remember British Gas's claim to this role. Not a bad position to be in for Britain's best loved privatised company.

The Alliance and Leicester keep up the Fry and Laurie campaign with a new vignette of people's financial crises/problems. If you can't portray financial situations seriously with conviction (NatWest) you might as well poke fun at them. The Alliance & Leicester is at fourth place with 61% recall and Sprogett and Sylvester is nowhere.

Vax is looking to suck the life out of Hoover and Electrolux with its new re-edited and enlivened commercials for the orange demon. Vax gives us sucking power and finds favour with 53% of our sample.

Do we detect a slight uneasy feeling about the RAC's Knight of the Road. …

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