Magazine article Marketing

MARKETING MIX: Pen Portrait - Praveen Viji, Eat Natural

Magazine article Marketing

MARKETING MIX: Pen Portrait - Praveen Viji, Eat Natural

Article excerpt

Praveen Viji co-founded Eat Natural with Preet Grewal and Bill Porter in 1997, having previously worked with Grewal for a nuts and dried fruit company. The firm creates bar and breakfast products.

Oh gosh, I like this one. He has a good sense of humour, is goal-oriented, focused, constantly comes up with innovative ideas and is definitely a 'creative'.

I'll wager that this writer has expensive tastes . He is particularly quick on the uptake and, while on the subject of speed, he is always on the go,due to having a constantly high degree of nervous energy.

He is definitely an optimist, which is just as well because he is positively itching to implement new ideas, schedules and directions. His sights are firmly set on making and maintaining progress. Such is his attitude to glass ceilings I find myself wondering about his eyesight as he does not appear to see them.

His thinking mirrors that of an explorer - always seeking to conquer new horizons. …

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