Magazine article Information Today

Spring Fever

Magazine article Information Today

Spring Fever

Article excerpt

March marks the beginning of the busy spring and summer conference season. Information Today, Inc. has six events coming up in the next 2 months: Computers in Libraries, Internet@Schools East, Buying & Selling eContent, WebSearch University, Enterprise Search Summit, and Streaming Media East. That's a lot of conferences to attend. However, they're all very different, and only a handful of speakers are scheduled for more than one event.

Location, Location, Location

Location is always a key factor for conference attendees. The spring venues, which include Arizona, Washington, D.C., and New York, will give easterners the advantage. (Westerners, your turn comes in the fall when both KMWorld & Intranets and Internet Librarian will be held in northern California.)

If you're in the Washington, D.C., area, Computers in Libraries or Internet@Schools East should already be on your calendar. Both will be held the second week of March at the Hilton Washington. The hotel is inside the Beltway and near a Metro stop, so these two events are easy commutes for locals.

New Yorkers can hop on the subway in mid-May to attend any of three ITI conferences. This year, WebSearch University makes its first appearance in the Big Apple, Enterprise Search Summit debuts, and Streaming Media East is back for a return engagement. In late April, Buying & Selling eContent attracts a different crowd to Scottsdale, Ariz., where the warm sunshine is a welcome relief after the long, cold winter months.

All About the Content

Location matters, but when making the case to management to send you to an event, it's the content that counts. Will what you learn, see, or hear help you do your job better? What know-how can you take back to the office? As a conference programmer, I keep a mental profile of the who, what, and why of each event. This guides our decisions about programming and speakers and helps us differentiate between them. Here's what you'd learn if you could read my mind (or between the lines of the programs) about ITI's spring conferences.

* Computers in Libraries (March 10-12, with workshops on March 9 and 13) is a must-attend if you're a working librarian or library staff member. This East Coast version of Internet Librarian features all the popular speakers, authors, and search experts who are ITI conferences fixtures. It may already be early Marchas you read this column, so if you're local and haven't registered for the full conference, at least plan to spend a few hours browsing the exhibit hall. In addition to talking with the vendors or enjoying the evening reception, you'll find many popular speakers who are conducting free, short cyber-tours and clinics.

* Internet@Schools East (March 11-12, in conjunction with Computers in Libraries) is a direct-connect with ITI's MultiMedia & Internet@Schools magazine and is organized by David Hoffman, the publication's editor. Like the magazine, the conference program is practical and concentrates on how to integrate technology with classroom and curriculum goals. Educators have a lot of events to choose from, but Internet@Schools has a unique technology and media-center focus and an intimate feel due to the concentrated, single-track program.

* Buying & Selling eContent (April 25-27 in Scottsdale, Ariz.) is where industry executives come to see and be seen and to network in an informal, low-key setting. The program concentrates on strategic issues rather than tactical ones and explores how partnerships and relationships make the content industry tick. …

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