Magazine article Marketing

Media: Emap in Rationalisation to Fund Zoo and Glossy

Magazine article Marketing

Media: Emap in Rationalisation to Fund Zoo and Glossy

Article excerpt

Emap is axing magazines and jobs to support Zoo Weekly - in an intense battle with IPC's Nuts - and a major women's fashion launch.

To fund the two projects, Emap has been forced into a review of its magazine and radio operations, with jobs and brands being axed. Two magazines - style title The Face and teen magazine J17 - are to be closed unless buyers can be found.

Last week, Emap axed 20 jobs and restructured its marketing department following the exit of Emap Performance marketing director Malcolm Cox. His boss, Tim Schoonmaker, left in January.

Emap slashed the cover price of Zoo Weekly from pounds 1 to 50p last week as it continues to be outsold by rival lads' weekly, Nuts. Zoo Weekly is believed to be selling 150,000 to 165,000 copies, while Nuts is selling more than 200,000. IPC responded to Emap's price cut by slashing Nuts' cover price from pounds 1.20 to 60p. Both are investing heavily in TV.

Separately, Emap plans to launch a women's glossy this autumn. It is keen to fill the gap in its women's portfolio left by the loss of Elle and Red to Hachette Filipacchi, following the break-up of the two companies' joint venture in October 2002. …

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